Saturday, February 20, 2010, 8 a.m. to 12 p.m.
Offices of Mayer Brown 1999 K St NWWashington, DC 20006
Social Commerce Camp DC is a FREE educational grassroots event for small businesses, online merchants and entrepreneurs who want to start or grow their business. Register here.
Agenda
8 a.m to 9 a.m : Continental breakfast , registration and networking
9 a.m to 9.45 : Session 1 – Social Media 101 for small business – Shashi Bellamkonda - Social Media Swami – Network Solutions
10.00 to 10.45 : Session 2 – Creating a Killer Social User Experience with your e-Commerce Site” – Steve Fisher -browncoatsmovie.com
10.45 to 11.15 : Check your Twitter account/ blogging time
11.15 to Noon : Session 3 – PR tips and best practices for small business – Shonali Burke president IABC DC , Principal Shonali Burke Consulting & Editor http://womengrowbusiness.com
Sponsors: Mayer Brown | Network Solutions | Kikscore | MyBusinessAssistant.com
Speaker Bios
Shonali Burke is Principal of Shonali Burke Consulting, “an agency of one” based in the Washington, D.C., area. She is in her 14th year in the communications field, and her experience includes working at small and large agencies, as well as a stint as the ASPCA’s Vice President, Media & Communications, where she recreated the communication function for the country’s oldest animal welfare organization and instituted its award-winning measurement program. An accredited business communicator, Shonali was named a measurement maven by KDPaine & Partners in 2006, named to PRWeek’s first top “40 Under 40″ list of US-based public relations professionals in 2007, and one of the Institute for Public Relations’ three Jack Felton Golden Ruler Award winners of 2008. She is Adjunct Faculty at Johns Hopkins University’s M.A. in Communications program, where she teaches a course on non-profit communication in the digital age, and also edits Network Solutions’ Women Grow Business community blog. Shonali is President of IABC/Washington and serves on IABC’s International Accreditation Council as Director of Marketing. She blogs at Waxing UnLyrical and tweets as @shonali.
Steven Fisher, Appsolve
Steve has been actively writing and speaking about entrepreneurship, user experience and product innovation since the late 90s. Steve currently is Managing Partner of AppSolve. In its 10th year, Appsolve is a software innovation and development firm specializing in user experience design, social web application development and online community management. Previous and current clients include Sybase, Blue Parabola, Intuit, Microsoft, Visa, Federated Power and Network Solutions. His other entrepreneurial ventures included being founder and CEO of Slipstream Air, which was sold in 2008 to JIT Airline Resources. Prior to that, Steve has held key leadership positions at Global Network Solutions, OnSite Technologies, IKON, USConnect, Ryland and Wells Fargo.
As a writer, he has published several e‐books on Small Business Management, User Experience, Online Marketing and Product Innovation. Currently, he is working on his first book, “101 Rules for Entrepreneurs” slated for a Summer 2010 release. Additionally, Steve has recently launched “Rules for Business”, a blog that provides new and seasoned entrepreneurs with insight, interviews and yes, rules for being more successful with their business. You can find Rules for Business at RulesForBusiness.com
He holds a Bachelor of Science in Business from University of Baltimore and on a personal note he is a private pilot, musician and photographer.
Connect with him on Facebook (stevenjohnfisher), Twitter (@stevenfisher), LinkedIn (stevenfisher), Plaxo (stevenfisher) or Flickr (stevenfisher).
Shashi Bellamkonda
Shashi Bellamkonda works at the heart of Web hosting company, Network Solutions, as their first-ever ‘Social Media Swami’ (Director –Social Media) . In this leadership role he has helped Network Solutions aggressively move into the online space to actively listen to and interact with its customers. This push paid off when Network Solutions won the 2008 SNCR Excellence in New Communications Award for Online Reputation Management and the 2009 a Gold Quill Award of Excellence in Social Media from the International Association of Business Communicators (IABC).
Shashi has presented to several audiences on ” ‘Social Media Tools for Small Business’, ‘How to Sell Social Media to Your Boss’ and “Online Reputation Management – Best Practices & Lessons Learned”, at national and regional conferences like SXSW, NewComm Forum, Society of New media Communications and Research (SNCR.org), Online Media Bootcamp, DC Chamber of Commerce, Affiliate Summit, American Institute of Writers, and Pod camps, Efactor Event in Atlanta, Blog Potomac, Legal Marketing Association Round Table, Tech breakfast, All Services Social Media Conference, Prince William Regional Chamber of Commerce, DMA DC Social Media Day. Shashi Bellamkonda writes a regular DC Social Media Marketing column in the Examiner.
Sponsors
Network Solutions
At Network Solutions®, we focus on helping small businesses start and market their businesses on the Web, enabling them to realize their dreams of self-reliance, entrepreneurship, creativity, and financial independence. We pioneered the service for creating and acquiring specific “web addresses” (known as domain name registration), and today offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization. read more at About.networksolutions.com
Kikscore:
The Kikscore story is about a few nights and weekend entrepreneurs who got together to help small business increase their sales by being more transparent to customers. The KikScore service enables small businesses to empower themselves by taking information about their business, website and trackrecord for reliability and trustworthiness and displays that information to online shoppers. KikScore also scores each piece of information about a small business to create a unique trust score. The information about a small business along with the trust score creates a mini-merchant report card that these businesses can show to shoppers so the business can convey trust and reliability. KikScore launched in October 2009 and our team is in Washington DC and Denver. Visit us at www.kikscore.com and blog.kikscore.com.
MyBusinessAssistant
MyBusinessAssistant.com is a full service Virtual Business Assistance company providing a wide range of essential business support services to small and growing companies nationwide. Based in Frederick, MD, the company offers all its services as part of its unique Virtual Business Center which enables small businesses to create an on-demand support infrastructure based on their business needs and budget. Services include Virtual Administrative support, 24/7 live answering, virtual PBX with toll free number, bookkeeping and payroll, website design and development, online marketing and IT support. Visit www.MyBusinessAssistant.com for details.
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